The team faced the task of relaunching the store in the markets of Hungary, Slovakia, the Czech Republic, and Poland — it did not meet the requirements of the head office and corporate UX/UI guidelines. This negatively impacted the brand’s perception and reduced the site’s conversion.

A complete redesign was necessary without affecting traffic, implementing new payment methods, and improving customer service to ensure stable sales growth.

As a result of the project, conversion doubled within a year, and the average check increased by 30%.

We also tripled the speed of hypothesis testing by transitioning the e-commerce department and the outsourced development team to SCRUM.

To standardize business processes for content management in several countries and reduce support costs, we developed a project to transfer the site from the local Akinon platform to the Magento platform. We conducted business analytics, assessed labor costs, and chose a contractor for development. The project implementation is planned for the near future.

Elemis

Our collaboration with the company began with an acute crisis: the old Elemis brand website was facing shutdown, which would have meant a halt in sales and losses for the company.

When we started, the client only had the layout ready and there was only 1.5 months left to launch online sales. A real challenge!

In an incredibly short time, we developed the site, integrated necessary internal systems, connected external services. And we launched the product on time — not perfect at that moment, but solving the main business tasks. We continued to work with it after the launch: developing and enhancing its functionality, providing support for 4 years.

Erborian

This was the first full project completely launched by the brand’s local office. Together with them, we went through all stages of forming an internal IT department catering to e-commerce business tasks.

For the localization of this brand, the company had an ambitious goal to develop a whole complex of promotional offers for clients: intricate intersections of discounts, bonuses, and free products. Customizable templates were not enough in this case.

We developed and implemented unique settings and trained content managers to independently manage the promotion system.

L’Occitane

We began our partnership with the L’Occitane brand, already supporting two other brands of the company.

By that time, the local L’Occitane business had grown enough to become independent of the global one. This meant building its own e-commerce from scratch, as all IT products were under the control and management of the headquarters in France.

The project required deep immersion: for a year, we essentially became internal employees, involved in all company processes — technical, marketing, and operational. We were fully responsible for the development. The work was very intensive: we implemented technically complex tasks in tight deadlines, constantly enhancing and perfecting the product.

We developed a comprehensive automated marketing system for the website from scratch: promotion mechanisms, loyalty programs, bonuses, and personalized offers with hundreds of interconnections.

We developed and implemented a new inventory management process, resulting in a 25% increase in company revenue and improved customer satisfaction

Managing orders from multiple warehouses was a significant challenge. Key factors such as product availability, stock levels, delivery costs, order fulfillment times, and workload needed to be accurately calculated in real-time.

The solution involved developing custom business logic tailored to Benetton’s company structure and service level standards. To automate order flow, we implemented a combination of StarFish OMS as the front-end for omnichannel customer service and our own OMS engine for order orchestration on the back-end. The integration process took nine months, from the initial brainstorming to the full deployment of the system in all stores. The primary goal was to ensure speed and accuracy in operations, considering all factors impacting order fulfillment time and cost.

Project implementation led to a 25% revenue increase by utilizing store assortments that were previously unavailable for online sale. Conversion rates improved thanks to instant delivery from retail stores, effective reservation of items already in the store, and a 30% reduction in order fulfillment time. Additionally, the cost of order fulfillment decreased by 12% due to more efficient use of store staff.

The IT department at Stockmann sets strict requirements for team qualification: each specialist undergoes several stages of skill checks and a personal interview with the manager. Stockmann has trusted our team for several years, renewing the contract annually. We collaborate on an outstaffing model: providing specialists as needed by the client, scaling the team as necessary.

We service the internal IT infrastructure, which includes interaction with dozens of offline stores, connecting new ones to the system. We ensure the operation of a multifaceted sales management system — trade, warehouse, logistics, accounting. We conduct integration of internal and external services and mobile applications. We form reports for business and accounting, allowing for rapid internal information exchange and making processes transparent. We expand functionality addressing marketing and business tasks.

We helped to elevate the online store to the 3rd position in Europe in terms of revenue and launched a mobile application that paid off the expenses within a month.

During 7 years of collaboration with the brand, we have implemented over 200 solutions that helped Crocs in

• increasing conversion rates,
• improving processes and operations,
• building strong customer relationships and enhancing their loyalty
• attracting new customers

Overall the company oversaw the increase in sales and increase efficiency.

We led the e-commerce department, devised strategies, and invented new ways to achieve business goals, while the development team ensured the flawless technical implementation of ideas.

We added original features:

Smart search.

It learns associations, synonyms, and corrects mistakes so that users can find items like «lavender clogs with ladybugs» in the store.

Reviews.

We integrated a service for collecting reviews from open sources and publishing them on the product page. Honest reviews increased trust in the brand and contributed to sales.

Online Jibbitz fitting room.

We devised an entertaining clog customizer: users select the model and color, and drag decorations onto the shoes for visualization. The feature engaged users, increasing Jibbitz sales by 15%. We were the first to launch it and became an example for other markets—HQ in the USA decided to implement this solution in online stores worldwide.

As for the mobile application. The project was in the negotiation stage for almost two years. Client had doubts about the need in project as there were no applications in other branches of the company in different countries. Together we planned and deployed the project with efficient business model.

And on the first day of release, the number of downloads and sales proved how powerful it was. Application paid off the expenses within a month.

We created an application that became not just a store for convenient and quick purchases—it also became a center of attraction of the brand’s community. One of the feature that influenced sales growth: integration of Instagram stories from real brand fans were that we published on the main page. This strengthened interaction with loyal customers and captivated skeptics—that’s how we helped Crocs to raise the community where everyone could feel like an ambassador.